The Times is right: let’s get on our bikes, safely
Thursday, February 2nd, 2012I’m pleased to see that my former employer, The Times, has begun a concerted campaign for cycling safety. The Thunderer – as once it was known (and I hope it again proves to be) - is not the first newpaper to launch such a campaign, but certainly it is the most influential, so we can hope that there will be an enduring impact on this country’s dreadful disregard for cyclists. To show how seriously it is taking this, the paper devoted today’s front page and a double-page spread inside to the safety campaign, and it promises more. It is just a huge pity that it took a serious accident to spark this move: Mary Bowers, a young Times reporter, is still in a coma three
months after a cycling accident involving a lorry.
For years there has been a cycling sub-culture bubbling under at The Times – the basement has always been full of bikes of all makes, shapes and sizes, and their riders have had to endure the sarcastic comments of car-driving or Tube-hopping colleagues. James Harding, the editor, was one of the pedalling pen-pushers before taking over the top job (which, unfortunately, comes with a company car, not a Times tandem). But the paper itself has been slow in recognising the importance of cycling in general. As a sport, cycling comes well down the league table of priorities, and the back pages give serious attention only to the Tour de France, the Olympics and world championships. The front pages have been much the same but now, with the London Olympics looming large, things could be changing. If Britain’s cyclists dominate once again, we could as a consequence see a lot of Britons getting on their bikes (in more than the Norman Tebbit sense), so the timing of this campaign could not be more important.
Campaigns such as this are only the beginning of what is needed. It will take years of education and promotion to ensure the change in attitudes that will enable cyclists and motorists – and, indeed pedestrians - to co-exist peaceably, even amicably, on our roads. There also has be be substantial investement in the infrastructure so that we have better cycle paths, more space on our congested roads, and a more concerted training programme for lorry drivers, motorists in general, and cyclists.
In the meantime, we must do our best to support ventures such as The Times’ campaign and the London Cycling Campaign. You can lend your voice by joining the Times’s “Cities Fit for Cycling” campaign. But more importantly, cycle safely, because we know that this is one issue that will never go away.







